This period is also called 'Golden Years of Ibanez'. In the 1980s own designs were introduced such as the, Performer, Musician and Iceman Models. In 1970 they focus more on producing cheaper but comparable models of the great USA brands like Gibson, Fender and Rickenbacker.ĭespite their cheaper production, the replicas of Ibanez have a high quality and are therefore a strong competitor for the USA brands. In the late 1960s, the guitars were provided with in 'spaghetti-style' These were guitars with many buttons and switches and had no logo.

In 1967 the first Ibanez guitars were imported by Elger Company, USA. Ibanez was now the main brand of Hoshino, but they also producedĭrum kits were also made with the brand name 'Tama'.įrom 1966 however, it was decided no more build guitars for other companies. The company was named 'Tama Seisakusho' as a tribute to the wife of Yoshitaro Hoshino. Just in 1962 was Jumpei Hoshino decided to build his own guitars again.Ī new factory was built where now also amplifiers and electric guitars It had an output of more than 1000 guitars a month.Īfter the World War II, during which the factory was completely destroyed, the import of musical instruments was resumed slowly around 1950. The company exported many guitars to other Asian countries and in 1937 Meanwhile, his four sons were also part of the venture and the company Hoshino Gakki was founded.Ī factory was built near their headquartersįor production of their own guitar line that could accommodate around 30 employees.įrom now on the 'Salvador Ibanez' guitar was called 'Ibanez'. More and more instruments were imported such as mandolins from Italy and drum kits from Ludwig from Germany.īecause the request of guitars could no longer be met, Yoshitaro decided to build guitars themselve. In 1929 he was succeeded by his son Yoshitaro Hoshino.

In 1908 Matsujiro Hoshino started a bookstore that sold books and sheet music as well musical instruments.įrom 1921, instruments from Europe and the USA were also imported, including classical guitars from the Spanish luthier Salvador Ibanez.

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